A Big Life in Advertising.

LAWRENCE, Mary Wells.

$850.00

Item Number: 146772

New York: Alfred A. Knopf, 2002.

First edition of the candid autobiography of one of the most influential figures in advertising history. Octavo, original boards, illustrated with 36 photographs. Presentation copy, inscribed by the author on the title page, “Paul – Thank you for you great and charming … xxx Mary Wells Lawrence.” Fine in a fine dust jacket. Jacket design by Carol Devine Carson.

Mary Wells Lawrence, born in 1928 in Youngstown, Ohio, is a trailblazing advertising executive who founded the influential agency Wells, Rich, Greene in 1966. Known for her innovative and bold campaigns, she created memorable ads such as the "I ♥️ New York" slogan and the colorful rebranding of Braniff International Airways. As one of the first women to lead a major advertising firm, Lawrence broke numerous barriers in a male-dominated industry, setting new standards for creativity and strategic thinking. Her autobiography, "A Big Life in Advertising," chronicles her impactful career, which continues to inspire the advertising world.