The Affluent Society.
"Wealth is not without its advantages and the case to the contrary, although it has often been made, has never proved widely persuasive": The Affluent Society; Signed by John Kenneth Galbraith
The Affluent Society.
GALBRAITH, John Kenneth.
Item Number: 3990
Boston: Houghton Mifflin Company, 1976.
First printing of the third edition, revised of the author’s classic work. Octavo, original brown cloth. Boldly signed by John Kenneth Galbraith on the front free endpaper.
John Kenneth Galbraith's breakthrough as a best-selling author came with "The Affluent Society" for which he was honored with the American Economic Association's prestigious presidency. The book also influenced both the Great Society program and the rise of the American "counterculture" in the 1960's. Listed on Modern Library's 100 great nonfiction books of the twentieth century. Galbraith's ideas often addressed the influence of the potential market power of large corporations (Dunn and Pressman, 2005). He believed that corporations could become price makers, rather than price takers, by weakening the accepted principle of consumer sovereignty (Galbraith, 1970). This, in turn, allowed corporations to efficiently increase the production of their goods.
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