Confessions of an Advertising Man.

OGILVY, David.

$975.00

Item Number: 140858

New York: Atheneum, 1963.

First edition, early printing of this seminal work on advertising. Octavo, original cloth. Presentation copy, inscribed by the author on the front free endpaper, “Irving Lichter from your new partner David Ogilvy, January 1964.” Near fine in a very good dust jacket. On the verso of the dust jacket there are “samples of David Ogilvy’s wizardry,” and it unfolds to reveal six advertisements he created.

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.