Crain’s Market Data Book and Directory of Class, Trade and Technical Publications.

CRAIN, Gustavas Dedman.

$650.00

Item Number: 95096

Chicago : G.D. Crain, Jr, 1921-22.

First edition of G.D. Crain’s collection and analysis of market publications circa 1920. Octavo, 2 volumes, bound in full morocco by Asprey with gilt titles to the spine and front panel, raised bands, grey speckled endpapers, with original full color publication wrappers from various petroleum and dry good business throughout. In fine condition. A unique example.

In 1916, at the age of 30, Gustavas Dedman Crain started his first publication with $10,000 and a single employee. He started his second publication, Class, a month later to reach business-to-business marketing professionals. Crain would continue to grow the Crain Publishing Co. through the Great Depression and World War II with an innovative approach to business-to-business publications.