Looking Ahead: The Papers of David Sarnoff.

SARNOFF, David.

$150.00

Item Number: 130197

New York: McGraw-Hill Book Company, 1968.

First edition, early printing of the papers of this business pioneer. Octavo, original cloth. Presentation copy, inscribed by the author on the half-title page, “To Dr. George Rich With appreciation and all good wishes David Sarnoff 68.” Very good in a very good dust jacket.

David Sarnoff was a businessman and pioneer of American radio and television. Throughout most of his career he led the Radio Corporation of America (RCA) in various capacities from shortly after its founding in 1919 until his retirement in 1970. He ruled over an ever-growing telecommunications and media empire that included both RCA and NBC, and became one of the largest companies in the world. Named a Reserve Brigadier General of the Signal Corps in 1945, Sarnoff thereafter was widely known as "The General." Sarnoff is credited with Sarnoff's law, which states that the value of a broadcast network is proportional to the number of viewers.