The Pop-Up Mickey Mouse.

WALT DISNEY STUDIOS,.

Item Number: 25011

New York: Blue Ribbon Books, Inc, 1933.

First edition the first Disney pop-up book. Octavo, original illustrated boards, three pop-up color illustrations. In near fine condition with light rubbing. Story and Illustrations by the Staff of the Walt Disney Studios.  A very nice example.

Blue Ribbon was the first publisher to market its books using the term “pop-up.” They and paper-engineer Harold Lentz teamed up in the 1930s to produce a successful series of imaginative pop-ups, many inspired by the current popularity of Walt Disney animation. These are the first modern pop-up books produced in America, following a series of British pop-ups by Brown and Giraud in the 1930s under the imprint Bookano. "Because of their unusual pop-up feature, [the Blue Ribbon books] have become favorites among collectors" (Munsey, 164).